What never changes
The core of your story. The scenes you reviewed, the arguments you made, the claims drawn from your material — all of it is the same in every recipient’s video. That is the point of signing off: you approved one story, and one story is what goes out.What can change
Personalization sits in three positions around that core, plus a layer of look and feel over the whole thing.When you review a personalized video you are really reviewing two things: whether the personal parts
are accurate and natural, and whether your core story still works with them wrapped around it.
Packages
You do not configure two dozen switches from scratch. You choose a package and adjust from there.
A third, richer package is being finished and is not selectable yet.
The individual dimensions
Inside a package, each can be switched on or off:- Their name and company, spoken aloud in the opening.
- The reason you are reaching out — a triggering event, and the relationship you already have.
- What their company is focused on — the priorities and signals that make your message relevant.
- Their imagery — a picture you supply for them, used exactly as given.
- The presenter — which colleague appears, taken from your recipient list.
- Their brand — logo and colours on their viewing page.
Custom images
A is a picture you provide for a specific recipient: a photo of their building, a screenshot of their own dashboard, a product in their setting. You upload it to the profile’s image library and name it in that person’s row. Custom images are treated as ground truth. They are never regenerated or restyled, and they are guaranteed time on screen. If you have something real, this is the strongest personalization available to you.The rule underneath all of it
A dimension applies to a person only when your profile asks for it, your list has that column, and that person’s cell has something in it. Miss any one and the dimension is skipped for them, quietly and without invention. See Preparing your recipient list.Next
Building a profile
Where you actually make these choices.
Proving it on one recipient
Produce one real person’s video and judge it.