> ## Documentation Index > Fetch the complete documentation index at: https://www.latentcast.com/docs/llms.txt > Use this file to discover all available pages before exploring further. # What the numbers mean > Every figure on the Engagement page and in the export, defined in one line — and what each one does not tell you. **Where:** Insights ▸ Engagement, and the **How to read** sheet of the export Every figure counts recipients' own visits. Visits by a signed-in member of your organization are never counted (a **team view** (A visit to a viewing page by a signed-in member of your organization. It is recorded, and never counted.)). A page stands for one recipient: LatentCast does not follow people across pages. Some figures count **pages** and some count **every time** something happened. A page counts once, however often it was opened or played, so a figure about pages tells you how many recipients did something. *Page loads*, *Plays* and *CTA clicks* count every time. On the Engagement page, the small **i** beside *How far recipients went*, *Page loads* and *Plays* says which is which. ## How far recipients went These five are counted against the same base, the published pages. They are not a strict funnel: a recipient can click the call to action before watching half. | Figure | What it counts | | - | - | | **Published** (A viewing page made for a recipient in a batch, active or not. Every rate is counted against these.) | Viewing pages made for the recipients of the selected batches, whether or not they are still active | | **Opened** (A published page its recipient opened at least once.) | Published pages opened at least once | | **Videos played** (A page whose video was played at least once. It counts once, however often it was played.) | Published pages whose video was played at least once | | **Watched past half** (A page whose video was seen for at least half its length, across all of the recipient's visits together.) | Pages whose video was seen for at least half its length — across all of the recipient's visits together | | **Clicked the CTA** | Published pages where the call to action was clicked at least once | **View rate** is opened out of published. The percentages beside the other stages use the same base. ## How they engaged | Figure | What it counts | | - | - | | **Page loads** | Every time a page was opened, including repeat visits and reloads | | **Plays** | Every time a video was played: once for each visit that played it, and once more when it was played again in the same visit | | **Average watched** | The average share of the video seen, over the visits that played | | **Played more than once** (A video that was played more than once: by the recipient again, or by a colleague they passed the page to.) | Played videos that were played again, in a later visit or in the same one. Shown as a share of the videos played | | **Click-to-open rate** (The pages with a call-to-action click, out of the pages that were opened.) | Pages with a call-to-action click, out of the pages that were opened | | **CTA clicks** | Every click on a call to action, split into email and link | | **Rating** | Each page's latest star rating, averaged over the pages that were rated | **Retention across the video** shows, for each point of the video, the share of playing visits that reached it. A visit that skips ahead counts again from where it lands, so the line can rise after a section people jump to. With few visits the line moves in steps; it smooths out as more come in. A video left running in an open tab starts over by itself. To keep that from inflating *Plays*, one visit counts as two plays at most. ## What the figures do not tell you * **An opened page is not always a person.** Some companies check every link in an incoming mail before the recipient sees it, with tools such as Microsoft 365 Defender Safe Links, Proofpoint or Mimecast. Such a check opens the page, so it counts as *opened* and as a *page load*. These checks have not been seen to play a video. When *Opened* looks high next to *Videos played*, trust *Videos played*. * **Link previews do not count.** The preview card that LinkedIn, Slack or Teams shows for a link does not count as an open. * **A click on an email call to action means the recipient's mail program opened.** It does not mean the mail was sent. * **A click on a link means the recipient left for your page.** What they did there shows up in your own analytics, through the details added to the link (see [Viewing pages](/docs/guides/campaigns/viewing-pages.md#the-call-to-action)). * **A forwarded link counts for the recipient it was made for.** If they pass it on, the colleague's visits land on the same page. *Played more than once* cannot tell the recipient watching again from a colleague watching for the first time. * **Seen is not the same as heard.** Today every video starts when the recipient presses play, with the sound on, so the two are the same. ## Days and dates Days are counted in your browser's time zone. A visit late in the evening in one country can fall on the next day in another; the page and the export always use yours. A batch's **send date** (When a batch went out: the moment you marked it as sent, or else the moment it completed.) is the moment you marked it as sent. A completed batch that is not marked yet is dated by the moment it completed, and a batch still running by the moment it started. ## Next > **[Engagement](/docs/guides/insights/engagement.md)** > > The page these figures live on. > **[Exporting to Excel](/docs/guides/insights/exporting-to-excel.md)** > > The same figures, per recipient. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.